The company began to expand in to new frontiers of the plaything industry. In 1971 LEGO did start to target girls with the intro to probiotics benefits of furniture pieces and dollhouses; in 1974 this introduced it is first real human figures, named Minifigures; and in 1979 that expanded in space with sets displaying astronaut minifigures, important link rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements directed at young girls. This era also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1970s also observed the introduction of a method that allowed customers to pick certain stones they planned to purchase and create their own models, rather than buy pre-made equipment; it was popular with adults, as well as children. In the same decade, Lego branched away into middle ages territory while using the Castle theme, and in 1980 the company added it is first train sets to its selection.
In 1989 Lego brought in the Pirate subject, and with it a wide variety of pirate ships, wilderness islands and treasure. The business also expanded its assortment of facial movement, adding beards, eye patches and lipstick in addition to the typical two eye and smile. Some mature Lego coin collectors resented these kinds of changes, preferring the more basic faces of earlier designs.
As Profano expanded in a huge international corporation, it had to find ways to satisfy the requirements of its big name potential buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which will demanded bigger selections and faster delivery times. To keep up with these needs, the company did start to reduce total production time for new products by making more using of computerized assemblage systems.
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